7 Reasons Why I Blog: Out of 181 Million Options, Thank You for Reading This

I am honored. There are over 3.5 billion web pages, more than 181 million blogs, over 10,000 digital versions of newspapers on the web, 129 million different books in print, and the average person sends and receives over 110 emails every day. With all of that available text, you found your way to this article.

Why are you reading it? It might be that you know me in some capacity, that you saw a catchy title on Twitter or LinkedIn and followed the link to this page. You may have read something that I published elsewhere, read a quote by me in article, or listened to me speak at a conference or workshop.  Perhaps a friend or colleague shared the link. You may have even come across this article through an online search about reasons for blogging.

Whatever the case, out of all the text that is available to you today, you are reading this page.  In the big picture, you are among the minority in doing so.  The last I checked, you are part of a group of less than 25,000 people to visit my blog over the last few months, a very small number compared to some of the most visited educational blogs.

The subtitle for this blog is, “musings about life, learning and leadership in the digital age.” These articles are mostly just musings, rough draft thoughts and reflections that sometimes end here.  Other times, they serve as a starting point for an essay that shows up in a traditional publication, part of a keynote presentation, part of a lesson in a course that I teach, a starting point for a conversation with a colleague, or even a source that I use as a discussion starter with a small group. Largely, this is public learning journal and a digital idea book.  It is not peer-reviewed or carefully edited. It is a mix of rough draft ideas and more carefully researched subjects…over 200 articles in the last six months.

Why do I do it? I have given presentations on the benefits and limitations of blogging in school, on the power of the social web, and on all sorts of topics related to education in the digital world. And yet, I never really thought to articulate why I blog. Here is my first attempt at answering that question.

1. I blog to think and to refine my ideas.

When I write, I see my ideas, and I find it easier to notice connections, inconsistencies, and patterns. It also gives me a chance to organize and document my thinking.  As stated in this article on how writing helps students learn to think about a given discipline, “Writing and thinking are closely intertwined, and we can help students develop their ability to think within a discipline not only by assigning formal papers, but also by having them write informally, and frequently, in and out of class.” That is much of what compels me to write.

2. I blog to explore and experiment with ideas.

Many of us have dozens of new ideas each day, and we let most of them go without further reflection or deeper exploration. When I have those ideas, I jot down a quick statement or question, and that often becomes my next blog post. I use this as a starting point for further reflection, reading and experimentation.  In time, I document that learning journey by putting together the thoughts in the form of a blog post.

3. I blog to connect with others.

I could do all of this writing in private as well, and there are many writing projects that I do not publish on the web.  However, sharing my ideas on this blog serves as an invitation for feedback, an open door to discuss ideas with diverse people from around the world, and a starting point for potential connections with people who have common interests.  We are social beings, and I find great joy in connecting with others around shared goals and common interests.  From this perspective, everything that I write is an invitation to connect.

I have many stories of wonderful connections that emerged from this blog. This sometimes becomes the first contact for invited speaking and consulting engagements. It serves as a tool for writers to interview me as part of an upcoming project. Others contact me with a request for help on a personal or professional project related to my writing. If I did not put my ideas out on the web, I would have missed out on many rewarding opportunities to connect with and learning from amazing educators, social critics, netizens, innovators, and organizations around the world.

4. I write to share and teach.

I am teacher. Teachers share, learn, model, mentor, guide, question, and explore.  That it is their calling.  For me, that calling is not bound to formal classrooms or organizations.  Even if I never stepped into another school or learning organization, I’m not sure that I could stop teaching. I am compelled to do it. With that said, I do not presume that all of my articles have value to everyone. And yet, I do get emails from people who share a quick word of thanks or a request for permission to share or use something that I wrote. I take those messages as affirmations that my blogging has value for some.

5. I write to test my ideas with the public.

Some things that I publish on this blog get read by less than a hundred people.  Others are read by thousands in a matter of a week or two. This serves as a fascinating experiment in understanding what sorts of topics do and do not capture the interest of the public.  This is not the sole reason in choosing where to devote my work and energy, but if there is strong interest in a given topic and I see a gap in the existing literature on the web, I often see that as an area while I might have something to contribute.

Similarly, I learn how people respond to certain rough draft ideas. What types of people resonate with a given article?  How does an idea evoke strong agreement or disagreement?  Often I find that disagreement comes from how I framed a given idea and not from the idea itself.  That gives me a chance to consider other illustrations, metaphors or examples that might be more effective when I speak, write the next article, or teach a given group of people.

6. I blog to create.

For me, writing is a creative exercise.  I love to design and create, although I am not particularly artistic in the traditional sense.  Creating a new approach to communicating an idea, however, is something that I find personally rewarding. I like to think that I am a designer or artist, but that my medium is words. 

7. I blog to stay motivated in my writing.

For one reason or another, writing in an online public space motivates me to write. I suspect that it has something to do with the immediacy combined with the fact that I know that I am writing for an actual audience.  This, by the way, aligns closely with research and promising practices with blogging and project-based learning in the classroom.  Informing students that their product will be presented to or shared with an audience outside of the classroom serves as a strong motivator, and many reporting getting higher quality student products.

These are my reasons for blogging.  I’m sure that there are others that I’ve yet to surface.  As I think about this list, it also parallels many of the benefits for inviting students to blog. It motivates, helps teach thinking skills, allows one to experiment with thoughts and ideas, serves as a means of getting feedback on one’s writing, and it serve real needs or interests of actual people.

Posted in blog, blogging, editorials, education

About Bernard Bull

Dr. Bernard Bull is the author of Missional Moonshots, Assistant Vice President of Academics, Associate Professor of education, and a frequent keynote speaker and consultant on topics related to educational innovation and entrepreneurship, futures in education, and the intersection of education and digital culture. Opinions expressed here do not reflect those of his primary employer(s).

3 thoughts on “7 Reasons Why I Blog: Out of 181 Million Options, Thank You for Reading This

  1. gmpotratz

    Thanks for using your time to share in this way. I know what a commitment a timely blog is in one’s schedule. I read your blog for three reasons. I know who you are and what core beliefs motivate you for service. The material is pointed to my own thinkings and musings about education. An finally, your writing is clear and to the point, never pedantic.

  2. Barbara Szofran

    Dr. Bull,
    Thank you for this particular post and for your others as well. I am learning much from your writing and the references you provide in your posts. I am also finding myself inspired to commit myself to the discipline of writing as a way to define and refine my ideas. Thank you for this inspiration!
    Barbara

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